Uma ungazi ukuthi i-Google Analytics iyini, awukayifaki kuwebhusayithi yakho, noma uyifakile kodwa ungalokothi ubheke idatha yakho, lokhu okuthunyelwe kungokwakho. Yize kunzima ukuthi abaningi bakholwe, asekhona amawebhusayithi angasebenzisi i-Google Analytics (noma yiziphi izibalo, ngaleyo ndaba) ukukala ithrafikhi yawo. Kulokhu okuthunyelwe, sizobheka i-Google Analytics ngokombono wabaqalayo ngokuphelele. Kungani uyidinga, ungayithola kanjani, isetshenziswa kanjani, kanye nezixazululo ezinkingeni ezijwayelekile.
Kungani wonke umnikazi wewebhusayithi edinga i-Google Analytics
Ingabe unayo ibhulogi? Ingabe unayo iwebhusayithi emile? Uma impendulo inguyebo, noma ngabe ezomuntu siqu noma ezebhizinisi, udinga i-Google Analytics. Nansi imibuzo embalwa kweminingi emayelana newebhusayithi yakho ongayiphendula usebenzisa i-Google Analytics.
- Bangaki abantu abavakashela iwebhusayithi yami?
- Izivakashi zami zihlala kuphi?
- Ingabe ngidinga iwebhusayithi esebenziseka kalula?
- Imaphi amawebhusayithi athumela ithrafikhi kuwebhusayithi yami?
- Imaphi amaqhinga okuthengisa ahambisa ithrafikhi eningi kuwebhusayithi yami?
- Imaphi amakhasi kuwebhusayithi yami adume kakhulu?
- Zingaki izivakashi engiziguqule zaba umkhondo noma amakhasimende?
- Izivakashi zami eziguqulayo zivelaphi futhi zangena kuwebhusayithi yami?
- Ngingasithuthukisa kanjani isivinini sewebhusayithi yami?
- Yikuphi okuqukethwe kwebhulogi izivakashi zami ezikuthanda kakhulu?
Kukhona imibuzo eminingi, eminingi eyengeziwe i-Google Analytics engayiphendula, kodwa lena iyona ebaluleke kakhulu kubanikazi abaningi bewebhusayithi. Manje ake sibheke ukuthi ungayithola kanjani i-Google Analytics kuwebhusayithi yakho.
Uyifaka kanjani i-Google Analytics
Okokuqala, udinga i-akhawunti ye-Google Analytics. Uma une-akhawunti eyinhloko ye-Google oyisebenzisela ezinye izinsiza ezifana ne-Gmail, i-Google Drayivu, i-Google Khalenda, i-Google+, noma i-YouTube, kufanele usethe i-Google Analytics usebenzisa leyo akhawunti ye-Google. Noma uzodinga ukudala entsha.
Lena kufanele kube i-akhawunti ye-Google ohlele ukuyigcina unomphela futhi nguwena kuphela onokufinyelela kuyo. Ungakwazi njalo ukunikeza ukufinyelela ku-Google Analytics kwabanye abantu ezansi komgwaqo, kodwa awufuni omunye umuntu abe nokulawula okugcwele phezu kwayo.
Ithiphu enkulu: ungavumeli noma ubani wakho (umklami wakho wewebhu, umthuthukisi wewebhu, umsingathi wewebhu, umuntu we-SEO, njll.) ukuthi adale i-akhawunti ye-Google Analytics yewebhusayithi yakho ngaphansi kwe-akhawunti yakhe ye-Google ukuze "akuphathele" yona. Uma wena nalo muntu nihlukanisa izindlela, bazohamba nedatha yakho ye-Google Analytics, futhi kuyodingeka niqale phansi.
Setha i-akhawunti yakho kanye nempahla
Uma usunayo i-akhawunti ye-Google, ungaya ku-Google Analytics bese uchofoza inkinobho ethi Ngena ngemvume ku-Google Analytics. Uyobe usubingelelwa ngezinyathelo ezintathu okufanele uzithathe ukuze umise i-Google Analytics.
Ngemva kokuchofoza inkinobho ethi Bhalisa, uzogcwalisa imininingwane yewebhusayithi yakho.
I-Google Analytics inikezela ngezigaba ukuze uhlele i-akhawunti yakho. Ungaba nama-akhawunti e-Google Analytics afinyelela kwangu-100 ngaphansi kwe-akhawunti ye-Google eyodwa. Ungaba nezakhiwo zewebhusayithi ezingafika kwezingu-50 ngaphansi kwe-akhawunti eyodwa ye-Google Analytics. Ungaba nokubukwa okungafika kokungu-25 ngaphansi kwendawo eyodwa yewebhusayithi.
Nazi izimo ezimbalwa.
- ISIGCAWU 1: Uma unewebhusayithi eyodwa, udinga i-akhawunti eyodwa ye-Google Analytics enendawo eyodwa yewebhusayithi.
- ISIGCAWU 2: Uma unamawebhusayithi amabili, njengeyodwa yebhizinisi lakho neyokusebenzisa wena siqu, ungase ufune ukudala ama-akhawunti amabili, uqambe eyokuthi “123Business” neyodwa “Okomuntu siqu”. Ngemuva kwalokho uzomisa iwebhusayithi yebhizinisi lakho ngaphansi kwe-akhawunti ye-123Business kanye newebhusayithi yakho yomuntu siqu ngaphansi kwe-akhawunti yakho yomuntu siqu.
- ISIGCAWU 3: Uma unamabhizinisi amaningana, kodwa angaphansi kwangama-50, futhi ngalinye linewebhusayithi eyodwa, ungase ufune ukuwafaka wonke ngaphansi kwe-akhawunti Yebhizinisi. Bese uba ne-akhawunti yomuntu siqu yamawebhusayithi akho omuntu siqu.
- ISIGCAWU 4: Uma unamabhizinisi amaningana futhi ngalinye lawo linamawebhusayithi amaningi, enani lamawebhusayithi angaphezu kuka-50, ungase ufune ukubeka ibhizinisi ngalinye ngaphansi kwe-akhawunti yalo, njenge-akhawunti ye-123Business, i-akhawunti ye-124Business, njalonjalo.
Azikho izindlela ezilungile noma ezingalungile zokusetha i-akhawunti yakho ye-Google Analytics—indaba nje yokuthi ufuna ukuwahlela kanjani amasayithi akho. Ungahlala uqamba kabusha ama-akhawunti akho noma izakhiwo ezansi nomgwaqo. Qaphela ukuthi awukwazi ukususa isakhiwo (iwebhusayithi) usuka kwenye i-akhawunti ye-Google Analytics uye kwenye—kuzodingeka umise indawo entsha ngaphansi kwe-akhawunti entsha futhi ulahlekelwe idatha yomlando oyiqoqile esakhiweni sokuqala.
Ngomhlahlandlela ophelele wabaqalayo, sizothatha ngokuthi unewebhusayithi eyodwa futhi udinga ukubuka okukodwa kuphela (okuzenzakalelayo, ukubuka konke kwedatha. Ukusetha kuzobukeka kanje.
Ngaphansi kwalokhu, uzoba nenketho yokumisa lapho idatha yakho ye-Google Analytics ingabiwa khona.
Faka ikhodi yakho yokulandelela
Uma usuqedile, uzochofoza inkinobho ethi Thola I-ID Yokulandela. Uzothola iphophaphu yemigomo nemibandela ye-Google Analytics, okumele uyamukele. Ngemuva kwalokho uzothola ikhodi yakho ye-Google Analytics.
Lokhu kufanele kufakwe kuwo wonke amakhasi kuwebhusayithi yakho. Ukufakwa kuzoncika ekutheni hlobo luni lwewebhusayithi onalo. Isibonelo, nginewebhusayithi ye-WordPress esizindeni sami siqu ngisebenzisa i-Genesis Framework. Lolu hlaka lunendawo ethile yokwengeza imibhalo yesihloko kanye nonyaweni kuwebhusayithi yami.
Ngaphandle kwalokho, uma une-WordPress esizindeni sakho, ungasebenzisa i-plugin ye-Google Analytics nge-Yoast ukuze ufake ikhodi yakho kalula kungakhathaliseki ukuthi iyiphi itimu noma uhlaka olusebenzisayo.
Uma unewebhusayithi eyakhiwe ngamafayela e-HTML, uzongeza ikhodi yokulandelela ngaphambi kwe maka ekhasini lakho ngalinye. Ungakwenza lokhu ngokusebenzisa uhlelo lomhleli wombhalo (olufana ne-TextEdit ye-Mac noma i-Notepad ye-Windows) bese ulayisha ifayela kumsingathi wakho wewebhu usebenzisa uhlelo lwe-FTP (njengeFileZilla).
Uma unesitolo sakwaShopify e-commerce, uzoya kuzilungiselelo zakho zeSitolo Se-inthanethi futhi unamathisele ikhodi yakho yokulandela lapho kucacisiwe.
Uma unebhulogi ku-Tumblr, uzoya kubhulogi yakho, uchofoze inkinobho ethi Hlela Itimu phezulu kwesokudla sebhulogi yakho, bese ufaka nje i-ID ye-Google Analytics kuzilungiselelo zakho.
Njengoba ubona, ukufakwa kwe-Google Analytics kuyahlukahluka ngokusekelwe kunkundla oyisebenzisayo (uhlelo lokuphatha okuqukethwe, umakhi wewebhusayithi, isofthiwe ye-e-commerce, njll.), itimu oyisebenzisayo, nama-plugin owasebenzisayo. Kufanele ukwazi ukuthola imiyalelo elula yokufaka i-Google Analytics kunoma iyiphi iwebhusayithi ngokwenza usesho lwewebhu lwenkundla yakho + indlela yokufaka i-Google Analytics.
Zibekele imigomo
Ngemva kokufaka ikhodi yakho yokulandelela kuwebhusayithi yakho, uzofuna ukumisa isilungiselelo esincane (kodwa esiwusizo kakhulu) kuphrofayela yewebhusayithi yakho ku-Google Analytics. Lokhu ukulungiselelwa Kwezinjongo zakho. Ungayithola ngokuchofoza isixhumanisi Somlawuli phezulu kwe-Google Analytics bese uchofoza Imigomo ngaphansi kwekholomu yokubuka iwebhusayithi yakho.
Imigomo izotshela i-Google Analytics uma kwenzeke okuthile okubalulekile kuwebhusayithi yakho. Isibonelo, uma unewebhusayithi lapho ukhiqiza khona umkhondo ngefomu lokuxhumana, uzofuna ukuthola (noma ukudala) ikhasi lokubonga izivakashi ezigcina ngalo uma sezithumele imininingwane yazo yokuxhumana. Noma, uma unewebhusayithi lapho uthengisa khona imikhiqizo, uzofuna ukuthola (noma udale) ikhasi lokugcina lokubonga noma lokuqinisekisa ukuze izivakashi zifike lapho seziqedile ukuthenga.
Isikhathi sokuthumela: Aug-10-2015