Niba utazi Google Analytics icyo aricyo, utigeze uyishyira kurubuga rwawe, cyangwa ngo uyishyireho ariko ntuzigere ureba amakuru yawe, noneho iyi nyandiko ni iyanyu. Nubwo bigoye kuri benshi kubyizera, haracyari imbuga za interineti zidakoresha Google Analytics (cyangwa isesengura iryo ariryo ryose, kubwicyo kibazo) gupima urujya n'uruza rwabo. Muri iyi nyandiko, tugiye kureba Google Analytics duhereye kubitangira rwose. Impamvu ubikeneye, uburyo bwo kubibona, uburyo bwo kubikoresha, hamwe nakazi keza kubibazo bisanzwe.
Kuki buri nyiri urubuga akeneye Google Analytics
Ufite blog? Ufite urubuga ruhamye? Niba igisubizo ari yego, cyaba ari icy'umuntu ku giti cye cyangwa ubucuruzi, noneho ukeneye Google Analytics. Hano hari bike mubibazo byinshi byerekeranye nurubuga rwawe ushobora gusubiza ukoresheje Google Analytics.
- Nabantu bangahe basura urubuga rwanjye?
- Abashyitsi banjye baba he?
- Nkeneye urubuga rworohereza mobile?
- Ni izihe mbuga zohereza traffic ku rubuga rwanjye?
- Nubuhe buryo bwo kwamamaza butwara traffic cyane kurubuga rwanjye?
- Ni izihe mpapuro kurubuga rwanjye zizwi cyane?
- Ni bangahe nahinduye abayobora cyangwa abakiriya?
- Abashyitsi bahinduye baturutse he bajya kurubuga rwanjye?
- Nigute nshobora kunoza umuvuduko wurubuga rwanjye?
- Nibihe bikubiye kuri blog abansuye bakunda cyane?
Hano haribibazo byinshi, byinshi byinyongera Google Analytics ishobora gusubiza, ariko nibibazo byingenzi cyane kubafite urubuga. Noneho reka turebe uko ushobora kubona Google Analytics kurubuga rwawe.
Nigute washyira Google Analytics
Icyambere, ukeneye konte ya Google Analytics. Niba ufite konte yibanze ya Google ukoresha mubindi bikorwa nka Gmail, Google Drive, Kalendari ya Google, Google+, cyangwa YouTube, noneho ugomba gushyiraho Google Analytics yawe ukoresheje iyo konte ya Google. Cyangwa uzakenera gukora bundi bushya.
Iyi igomba kuba konte ya Google uteganya kubika iteka kandi ko ari wowe wenyine ushobora kuyigeraho. Urashobora buri gihe gutanga uburenganzira kuri Google Analytics kubandi bantu mumuhanda, ariko ntushaka ko undi muntu abigenzura byuzuye.
Inama nini: ntukemere umuntu uwo ari we wese (umushinga wawe wurubuga, uwashizeho urubuga, uwakiriye urubuga, umuntu wa SEO, nibindi) gushiraho konti yawe ya Google Analytics kurubuga rwawe bwite rwa Google kugirango bashobore "kugucunga" kubwawe. Niba wowe nuyu muntu mutandukanije, bazajyana amakuru yawe ya Google Analytics, kandi ugomba gutangira byose.
Shiraho konte yawe numutungo
Umaze kugira konte ya Google, urashobora kujya kuri Google Analytics hanyuma ukande ahanditse Google muri Analytics ya Google. Uzahita ukirwa nintambwe eshatu ugomba gutera kugirango ushyire Google Analytics.
Nyuma yo gukanda buto yo Kwiyandikisha, uzuzuza amakuru kurubuga rwawe.
Google Analytics itanga urwego rwo gutunganya konti yawe. Urashobora kugira konti zigera kuri 100 za Google Analytics munsi ya konte imwe ya Google. Urashobora kugira imitungo igera kumurongo 50 munsi ya konte imwe ya Google Analytics. Urashobora kugira ibitekerezo bigera kuri 25 munsi yumutungo umwe wurubuga.
Hano hari ibintu bike.
- SCENARIO 1: Niba ufite urubuga rumwe, ukeneye konte imwe ya Google Analytics hamwe numutungo umwe wurubuga.
- SCENARIO 2: Niba ufite imbuga ebyiri, nk'imwe mu bucuruzi bwawe n'indi yo gukoresha ku giti cyawe, urashobora gukora konti ebyiri, ukita imwe “123Ubucuruzi” n'indi “Umuntu ku giti cye”. Noneho uzashyiraho urubuga rwubucuruzi munsi ya 123Ubucuruzi hamwe nurubuga rwawe munsi ya konte yawe bwite.
- SCENARIO 3: Niba ufite imishinga myinshi, ariko munsi ya 50, kandi buriwese ufite urubuga rumwe, urashobora kubishyira munsi ya konte yubucuruzi. Noneho gira konte yawe bwite kurubuga rwawe bwite.
- SCENARIO 4: Niba ufite ubucuruzi bwinshi kandi buriwese ufite imbuga za interineti, kurubuga rusange rusaga 50, urashobora gushyira buri bucuruzi munsi ya konte yacyo, nka konte yubucuruzi 123, konte yubucuruzi 124, nibindi nibindi.
Nta buryo bwiza cyangwa bubi bwo gushiraho konte yawe ya Google Analytics - ni ikibazo cyukuntu ushaka gutunganya imbuga zawe. Urashobora guhora uhindura konti cyangwa imitungo kumuhanda. Menya ko udashobora kwimura umutungo (urubuga) kuri konte imwe ya Google Analytics ukajya kurindi - ugomba gushyiraho umutungo mushya munsi ya konti nshya hanyuma ugatakaza amakuru yamateka wakusanyije mumitungo yambere.
Kubayobora byimazeyo gutangira, tugiye kwibwira ko ufite urubuga rumwe kandi ukeneye gusa kureba kimwe (isanzwe, amakuru yose yo kureba. Gushiraho byasa nkibi.
Munsi yibi, uzagira amahitamo yo kugena aho amakuru yawe ya Google Analytics ashobora gusangirwa.
Shyiramo kode yawe ikurikirana
Numara kurangiza, uzakanda ahanditse Get Tracking ID. Uzabona popup yamagambo ya Google Analytics n'amabwiriza, ugomba kubyemera. Noneho uzabona kode yawe ya Google Analytics.
Ibi bigomba gushyirwaho kuri page yose kurubuga rwawe. Kwiyubaka bizaterwa nubwoko bwurubuga ufite. Kurugero, Mfite urubuga rwa WordPress kurubuga rwanjye bwite nkoresheje Itangiriro Framework. Uru rufatiro rufite agace kihariye ko kongeramo imitwe na footer inyandiko kurubuga rwanjye.
Ubundi, niba ufite WordPress kumurongo wawe bwite, urashobora gukoresha Google Analytics ya plugin ya Yoast kugirango ushyire code yawe byoroshye utitaye kumutwe cyangwa urwego ukoresha.
Niba ufite urubuga rwubatswe na dosiye ya HTML, uzongera kode yo gukurikirana mbere ya tagi kuri buri paji yawe. Urashobora kubikora ukoresheje porogaramu yo guhindura inyandiko (nka TextEdit ya Mac cyangwa Notepad ya Windows) hanyuma ugashyira dosiye kurubuga rwawe ukoresheje porogaramu ya FTP (nkaFileZilla).
Niba ufite iduka rya e-bucuruzi rya e-bucuruzi, uzajya mububiko bwawe bwo kumurongo hanyuma wandike kode yawe ikurikirana aho byagenwe.
Niba ufite blog kuri Tumblr, uzajya kuri blog yawe, kanda buto yo Guhindura Insanganyamatsiko iburyo hejuru ya blog yawe, hanyuma wandike gusa ID Analytics ya Google mumiterere yawe.
Nkuko ushobora kubibona, kwishyiriraho Google Analytics biratandukana ukurikije urubuga ukoresha (sisitemu yo gucunga ibintu, uwubaka urubuga, software ya e-ubucuruzi, nibindi), insanganyamatsiko ukoresha, hamwe namacomeka ukoresha. Ugomba kuba ushobora kubona amabwiriza yoroshye yo gushyira Google Analytics kurubuga urwo arirwo rwose ushakisha urubuga kurubuga rwawe + uburyo bwo kwinjiza Google Analytics.
Ishyirireho intego
Nyuma yo kwinjizamo kode yawe ikurikirana kurubuga rwawe, uzakenera gushiraho igenamiterere rito (ariko rifite akamaro cyane) mumwirondoro wurubuga rwawe kuri Google Analytics. Ngiyo intego zawe. Urashobora kuyisanga ukanze ahanditse Admin hejuru ya Google Analytics hanyuma ukande kuri Goals munsi y'urubuga rwawe Reba inkingi.
Intego zizabwira Google Analytics mugihe hari ikintu cyingenzi cyabaye kurubuga rwawe. Kurugero, niba ufite urubuga ubyara rwayoboye ukoresheje urupapuro rwabigenewe, uzashaka kubona (cyangwa gukora) urupapuro rwo gushimira abashyitsi barangiza nibamara gutanga amakuru yabo. Cyangwa, niba ufite urubuga rugurisha ibicuruzwa, uzakenera kubona (cyangwa gukora) urupapuro rwanyuma rwo gushimira cyangwa urupapuro rwemeza kubasura kubutaka nibamara kurangiza kugura.
Igihe cyo kohereza: Kanama-10-2015